One of the common ideas that come with business is that the larger the company, the greater the success. As a matter of fact, it is common for people to believe that they need tons of different products of different categories in order to succeed. The truth is that while companies with a wide variety of products do tend to experience success, the success may be limited in any category sense it is only scratching the surface of the industries that it is selling in. For instance, mass merchandisers that sell clothes along with other products tend to only have the basics. However, companies like Amazon have really exceeded expectations with fashion.
There is one company that is looking to compete with Amazon for the fashion industry. This company is called Fabletics of the TechStyle group. One reason that Fabletics is very competitive for Amazon is that it has some of the most unique products, and these products have been carefully crafted so that they are durable. Also Amazon is only a seller. It does not make its own fashion. Fabletics not only makes its own fashion but comes up with unique ways to sell them.
While Amazon does have tons of different clothing products from different companies, it can be really challenging for a customer to find the exact style she wants. With Fabletics, a lot of time is taken to make sure that the customer is given the most attention. Data is used to refer the customer to the set of products that are best suited to her preferences. There is such a thoughtful design to these products that make them fit the customer a lot better than the boxy types of clothes that are often sold at mass merchandisers.
Fabletics understands that people want to feel confident and unique. One of the best ways to bring out these feelings is through fashion. Fabletics has taken on the active wear industry to provide some of the more fun pieces of clothing that can make women feel so much better about themselves and give them the encouragement they need to pursue their fitness goals.