Raising Autism Awareness One Fantastic Festival at a Time

In April of this year, the renowned business and finance man, Sanjay Shah, put on a big family fun festival. He did this through his charity to benefit autism research: Autism Rocks. Flo Rida and Tyga both performed and there was a large, live, and very happy audience there to enjoy it all. The motivation for this festival came from Shah’s son, Nikhil, who was recently diagnosed as being autistic. A basic research program at Cambridge University is delving into the possible causes and better treatments for those with autism. Autism Rocks funds that program.

Together with his wife Usha, Sanjay Shah Denmark is making a difference for autism with Autism Rocks. The wealthy couples goals with this philanthropy is to not only help people who live with this condition, but to also help other families cope with their own family members who are autistic. They have held many big-name private concerts in both London and in their home of Dubai. Past superstar performing artists were as diverse as the late Prince, Lenny Kravitz, Drake, and Michael Bublè. DJ sensations BFG and Fever have also performed Autism Rocks concerts.

The concerts are part of a larger festival that was for all ages and especially setup for families to participate. There was a zip line to ride, laser tag battles, mini-golf, pony rides, face painting, animals to pet in a petting zoo, and a huge Bar-B-Que feast for everyone. Autism Rocks is partnered with 117 Live, which is part of the Al Ahli Holding company. Sanjay got the idea to get heavily into the music scene to fund autism research from his pal superstar Snoop Dogg. And, Snoop has been one of the regular performers at Autism Rocks private concerts.

Autism is just now starting to become understood. What is known is that autism affects how they view and interact with the world around them. Communication can be difficult and requires a great deal of patience on their caregivers’ part. The number of autistic people being born is growing by leaps and bounds. So, it is wonderful that the Shahs are dedicated to assist in solutions for autism with such a fun, high-hopes, and focus.