Entrepreneur Whitney Wolfe Herd Shares Some Difficulties Leaders Have At Startups

For someone that hasn’t even hit age 30 yet it’s pretty remarkable what entrepreneur Whitney Wolfe Herd has accomplished so far in her life. She founded Bumble, and is its chief executive officer, which quickly sprinted into being the second most used dating app due in large part to its unique premise.

She didn’t like that with traditional dating apps women would mostly be passive, waiting for men to contact them. She decided to flip this on its head and allow only women to make that first move. This has proven to be a winning formula and her app now has around 31 million users worldwide.

Forbes also honored her recently, placing her on their cover and naming her as one of their coveted 30 Under 30 list. After getting married to Michael Herd, an oil and gas businessman as well as a restaurateur, her Italian wedding was extensively covered in the pages of Vogue.

While some might feel intimidated meeting someone who launched a global brand at age 25, Whitney Wolfe Herd is actually pretty cool. She shows concern for others and isn’t full of herself like many who find success early in life can be. She really does want to help women find success in life, personally and professionally, and sets people at ease who talk to her.

When she started Bumble, Whitney Wolfe Herd had few resources. She says her marketing budget was sidewalk chalk and she dressed up her dog in a bee costume to get some attention. She hired three young women, one still in college, and they got the Bumble app on the App Store. Tinder and Bumble Are Seriously at War

Her company now employs over 80 people at its headquarters in Houston, Texas. Whitney Wolfe Herd says that as her budget grew and she hired very experienced people she faced some difficulties around pay. Billion-Dollar Bumble: How Whitney Wolfe Herd Built America’s Fastest-Growing Dating App

In particular, she struggled with whether she should boost the pay of those that were on her early team to match the pay she was providing to more seasoned veterans. To address this issue she requires everyone to openly discuss their salary at semi-annual reviews so that the women she employs advocate for themselves and how much they earn. Whitney Wolfe Herd doesn’t care what she’s supposed to do